baccaratforfun| Zhang Deqin: Do the brand's "source rise" and feel the beauty of Chinese brands

The opening ceremony of the 2024 World Brand Mogan Mountain Conference was held in Deqing County, Zhejiang Province on May 11. As the chief partner of the conference, Zhang Deqin, party committee secretary and chairman of China Guizhou Moutai Distillery (Group) Co., Ltd., was invited to attend and deliver a speech.BaccaratforfunHe said that Chinese brands have courageously stood at the forefront of the trend, with the same frequency with the times, and their recognition and reputation have improved significantly in the world.BaccaratforfunThe influence is growing with each passing day. Maotai makes more and more people feel the beauty of Chinese brands and meet the changing needs of consumers by doing the "source rise" of the brand.

At present, China has begun a new journey of building a modern socialist country in an all-round way. high-quality economic development and people's high-quality life have put forward new requirements for brand construction. Based on the new requirements of the new era, Zhang Deqin said that under the leadership of the Guizhou provincial party committee and provincial government, Maotai will unswervingly follow the road of "brand prosperity and brand power", always grasp the main theme of the new era, adhere to the inheritance of ingenuity, and constantly pursue excellent quality. with the expectation of sharing beauty with the world, tell the story of China in the new era.

Zhang Deqin makes an in-depth explanation of the "source and rise" of the brand from the three dimensions of brand strength, vitality and charm. First of all, he says, stick to the "source" of quality. Maotai always adheres to "quality is the soul of life", strictly controls the quality of production, firmly maintains the foundation of survival, ensures high quality and stable production of Maotai liquor in all directions, continues to build a solid foundation of production quality, and continues to polish the "gold-lettered signboard" of Maotai quality. Maotai will always adhere to quality, win the recognition of consumers, and constantly enhance the strength of the brand.

Second, innovation leads to "upgrading". In recent years, Maotai Shulao innovation consciousness, combined with Maotai brand tonality, strengthen scientific and technological innovation, make good use of "data + experience", speed up industrial transformation and upgrading, and continue to step up efforts to tackle key core technologies, vigorously promote technological innovation and product innovation, constantly promote new industrialization, and give better play to the demonstration and leading role of the industry. Maotai will continue to innovate and create to meet the needs of consumers and maintain the vitality of the brand.

Finally, shape the "state" of cultural students. The brand is inseparable from the cultural "nourishment". Maotai deduces "the extreme of Chinese liquor culture", and further excavates the connotation of Maotai culture and Maotai spirit to create a cultural system and brand matrix with both Maotai characteristics and systematic characteristics. Let the excellent traditional culture deeply rooted in the hearts of the people, continue to empower the high-quality development of Maotai, but also let more and more people understand the unique charm of Chinese liquor. It will inject new vitality into the sustained and healthy development of China's liquor industry. Maotai will adhere to cultural empowerment, respect the choice of consumers, and constantly enhance the charm of the brand.

Around the theme of "Brand, make the World a better World" for the series of activities of the World Brand Mogan Mountain Congress in 2024, Zhang Deqin also appealed at the scene that Maotai is willing to gather wisdom and efforts with more Chinese enterprises to stimulate brand strength and create more beauty, so that Chinese brands can share beauty with the world.

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